The presented article discusses the social impact of ‎innovations in the field of ICT and artificial ‎intelligence on society. The article examines the ‎possibilities of artificial intelligence's impact on the ‎social character of society, analyzes artificial ‎intelligence from its positive and negative aspects, and ‎notes the possibilities of pragmatic use of artificial ‎intelligence against the background of new changes, as ‎well as its real and probable consequences. At the same ‎time, it discusses global and regional challenges related ‎to artificial intelligence and analyzes the main goals of ‎national strategies related to artificial intelligence. ‎Preventive security measures and ethical aspects during ‎the use of artificial intelligence against the background ‎of changes in the field of artificial intelligence in ‎Azerbaijan are also among the main research topics.